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Shock Top and Spirit Halloween Brew Up a Scary Good Collaboration

Shock Top, a craft beer brand by Tilray Brands, has partnered with Spirit Halloween to release a limited-edition Candy Corn Wheat Ale and an exclusive Wedgehead Costume. The beer, inspired by Halloween's playful spirit, combines Shock Top's wheat ale with candy corn flavor, perfect for spooky gatherings. The costume, available exclusively online, transforms Shock Top's mascot into a wearable jumpsuit. Both products aim to bring fun and excitement...

09-16 11:00

BrewDog Roars into Rugby with Five-Year Leicester Tigers Partnership, Bringing Punk Energy to Welford Road

BrewDog, a leading UK craft beer brand owned by Tilray Brands, has announced a five-year partnership with Leicester Tigers, one of England's most iconic rugby clubs. Starting from the 2026-27 season, BrewDog becomes the club's Official Beer Partner, introducing craft beer, upgraded technology, and fan-first activations at Mattioli Woods Welford Road Stadium. The partnership includes the launch of 1880 Ale, a Leicester Tigers-branded ale, and five...

09-08 11:00

Breckenridge Distillery and Southern Glazer’s Expand Partnership Across New York and California

Breckenridge Distillery, a craft distillery owned by Tilray Brands, Inc., has expanded its partnership with Southern Glazer’s Wine & Spirits to enhance distribution in New York and California, two key U.S. spirits markets. This move aims to boost growth, market penetration, and consumer access to its award-winning spirits and new innovations, including bourbon whiskey, vodka, rum, gin, and ready-to-drink products. Bryan Nolt, founder of Breckenri...

09-03 11:00

By Popular Demand: Tilray Beverages Makes Popsicle Hard Firecracker a Permanent Flavor

Popsicle Hard Firecracker, a nostalgic red-white-and-blue flavor combining cherry, lemon-lime, and blue raspberry notes, will now be available year-round following its successful limited-edition launch. The flavor, inspired by one of Popsicle’s most iconic treats, offers a fruity, refreshing taste with a 5% ABV twist, catering to adults 21+. Introduced by Tilray Brands in partnership with The Magnum Ice Cream Company, Firecracker joins the perman...

09-02 11:00

BrewDog Wins Big at the 2026 World Beer Awards with a Sweeping Show of Brewing Excellence

BrewDog won multiple awards at the 2026 World Beer Awards, including Gold and Scotland Country Winner for Hazy Jane, Wingman, and Mackie’s Two Scoops, and Silver and Bronze for other beers. The wins highlight BrewDog’s innovation and quality, with Rajnish Ohri of Tilray Brands praising the brand’s creativity and commitment. As part of Tilray, BrewDog aims to expand its global reach and continue its innovative approach to craft beer.

08-25 11:00

BrewDog Unwraps Its 2026 Advent Calendar

Scottish craft brewer BrewDog, owned by Tilray Brands, Inc., has unveiled its 2026 Advent Calendar featuring 24 craft beers, including returning favorites and limited-edition seasonal brews. Priced at £51.99, pre-orders begin on September 7, 2026. The calendar includes a brand-new Harmony glass and three standout seasonal releases: Hoppy Christmas, Jingle Juice, and Cocoa Reserve. The design draws inspiration from BrewDog's bars and breweries. Ea...

08-18 11:30

Tilray Medical Accelerates the Commercial Expansion of Tilray Medical-Branded Cannabis Medicines in the UK with First Direct-to-Patient Launch Through Lyphe Clinic and Lyphe Dispensary

08-17 11:00

BrewDog Claims London's Summer Park Season with ‘Park IPA’

<p>BrewDog has launched "Park IPA," rebranding its Punk IPA to celebrate London's summer park culture. The campaign highlights the tradition of enjoying beer in parks, supported by research showing 70% of 18-44-year-old Londoners drink alcohol outdoors during summer. The initiative includes city-wide advertising, a partnership with Deliveroo offering free samples, and retail activations in major stores. BrewDog aims to associate Punk IPA with sum...

08-10 11:00

Insider trades: Microsoft, Meta, Pfizer among notable names

Insider transactions were seen across major firms this week, including Microsoft (MSFT) and Meta (META). The following trades took place between August 3 and August 7. Microsoft (MSFT) saw two executi...

08-08 23:03

Tilray Brands Expands THC Beverage Innovation with the Launch of Mollo Lite Blackberry Lemon Seltzer Multi-Pack

Tilray Brands, Inc. launches Mollo Lite Blackberry Lemon Seltzers 4-Pack, the first low-dose THC beverage multipack in Canada, targeting adult consumers seeking refreshing flavors and approachable potency. Each 355 mL can contains 2.5 mg THC and 5 mg CBG, with the four-pack offering 10 mg THC and 20 mg CBG. Blair MacNeil, President of Tilray Canada, highlights the product as a new evolution in the cannabis beverage category, emphasizing convenien...

08-06 11:00