Brand Engagement Network Taps Hospitality Market With AI Concierge at The Dvin Resort

Brand Engagement Network Inc. (BEN) (NASDAQ:BNAI), an innovator in AI-powered customer engagement, announced it has entered into a formal agreement with Seven Visions Resort & Places, The Dvin (The Dvin), to develop and deploy BEN's expert Concierge AI Agent at the iconic Yerevan destination. This collaboration signifies BEN's entry into the hospitality sector, which the parties believe will establish a new standard for AI-enhanced luxury guest experiences on a larger scale.

A Two-Phase Pilot Initiative Designed for Impact

The collaboration will begin with a two-phase pilot initiative, starting with a 24/7 Concierge AI Agent and following with a Reservation AI Agent. Both are powered by BEN's modular iSKYE platform, allowing clients to deploy high-impact use cases quickly and scale across the guest journey. 

With this initiative, BEN enters the hospitality industry, offering secure, guest-first AI tailored for high-touch customer experience, marking a strategic expansion into a new vertical.

A Setting Built for Innovation

"Introducing AI at this level isn't just about adopting new technology—it's about redefining luxury," said Dvin owner Artak Tovmasyan, who also holds a 30% stake in a cybersecurity firm serving over 85% of Dubai's hotels. "We chose BEN for their secure, guest-first platform—designed with trust, speed, and world-class execution in mind."

"This is an opportunity to demonstrate the versatility of BEN's AI platform in a setting where service excellence is paramount," said Paul Chang, CEO of Brand Engagement Network.