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CTV is growing rapidly, but hurdles in measurement, identity, and fraud remain. Fragmentation is the biggest issue, but shared identity systems and privacy-safe data can help build trust. Success will be evaluated based on incremental reach and sales lift. Privacy regulation is also reshaping strategies. CTV will soon be planned alongside YouTube as a major advertising channel on the big screen.
2025-08-17 03:46
As of Jan. 2, 2025, two stocks in the communication services sector could be fl...
2025-01-03 00:14
NEW YORK, Nov. 22, 2024 /PRNewswire/ -- Halper Sadeh LLC, an investor rights law firm, is investigating the following companies for potential violations of the federal securities laws and/or...
2024-11-23 03:25
业绩利好!Snowflake绩后暴涨超32%;核能概念股Oklo隔夜涨超20%>>
2024-11-22 16:40
Innovid (NYSE:CTV) jumped 80% in premarket trading after Mediaocean agreed to acquire the ad tech platform for about $500 million. Mediaocean will acquire Innovid (CTV) for $3.15 a share in a transac...
2024-11-21 22:06
Needham analyst Laura Martin reiterates Innovid (NYSE:CTV) with a Buy and maintains $3 price target.
2024-11-13 17:34
Innovid Inc. ( ($CTV) ) has released its Q3 earnings. Here is a breakdown of th...
2024-11-13 12:24
Innovid (NYSE:CTV) lowers FY2024 sales outlook from $156.00 million-163.00 million to $150.50 million-152.50 million.
2024-11-12 20:35
Innovid (NYSE:CTV) sees Q4 sales of $37.500 million-39.500 million vs $43.65 million estimate.
2024-11-12 20:34