Pattern Group, Inc. engages in the acquiring of inventory from brand partners to sell to consumers, enabling full control over content, pricing, logistics, and customer service. It offers solutions such as advertising technology, TikTok shop, optimization, digital asset management (DAM), products information management (PIM), and syndication. The company was founded by David Wright and Melanie Alder in November 2018 and is headquartered in Lehi, UT.