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American Rebel Holdings, Inc. has launched its second national advertising campaign to boost brand awareness. Kicking off on July 28, the month-long media blitz features 2,752 TV spots across 74 U.S. markets, including major networks like CNBC, Fox News, and Fox Business. Complementing the broadcast efforts, targeted digital ads will reach over 300 million monthly users on financial and investor platforms. The campaign emphasizes American Rebel's...
07-29 12:00
American Rebel Light Beer has achieved strong sales growth through independent retailers, accounting for 57% of total sales and 80% of its distribution footprint. The brand has secured over 1,100 new independent accounts in five months, leveraging grassroots marketing and patriotic branding. Strategic partnerships with high-profile events and venues have boosted visibility and consumer demand. With reset season approaching, American Rebel is well...
07-23 12:30
Matt Hagan, the four-time NHRA World Champion, secured his first 2025 NHRA Funny Car win at the Muckleshoot Casino Resort NHRA Northwest Nationals with a 3.904-second run at 331.94 mph, propelling him to third in the season standings. This victory marked his 53rd career win and 95th final-round appearance. American Rebel Holdings, Inc., the creator of American Rebel Beer, congratulated Hagan and highlighted the brand's alignment with motorsports,...
07-22 12:00
American Rebel Holdings, Inc., creator of American Rebel Beer, returns to Eldora Speedway for the 42nd Annual Kings Royal Race Week, showcasing their patriotic brand and offering their light lager to fans. The event emphasizes their commitment to connecting with freedom-loving consumers through high-energy, Americana-rich experiences. American Rebel Light Beer, a 4.3% ABV, all-natural light lager, is available in 12 oz and 16 oz Tall Boy cans, an...
07-18 13:00
Champion Safe Company, a subsidiary of American Rebel Holdings, Inc., has established a new dealer partnership with Seaworth Safe Sales to expand its market presence in the Rocky Mountain region. Under CEO Tom Mihalek's leadership, the company has prioritized product optimization, SKU rationalization, and improved market segmentation. Champion Safes are 100% American-made, using high-strength steel and offering a lifetime warranty. The partnershi...
07-17 12:30
American Rebel Holdings, Inc. announce the expansion of Rebel Light Beer into Mississippi, partnering with Clark Beverage Group, a respected distributor in the Southeast. This launch aligns with the brand's patriotic identity and targets Mississippi's loyal consumers. Rebel Light, a premium light lager, is now available in the state, supporting the company's national growth strategy.
07-10 14:30
American Rebel Holdings plans to expand its brand through a new subsidiary, American Rebel Productions, LLC, focusing on content creation and brand storytelling. Award-winning producer Doug Grau will serve as a strategic advisor to CEO Andy Ross, and is expected to lead the new division. Grau, a co-founder of the company, has been instrumental in shaping its patriotic brand identity through music and content. The move aims to amplify the company’...
07-10 12:00
American Rebel Holdings ( ($AREB) ) just unveiled an update. On June 26, 2025, ...
07-04 05:50
John Hall piloted his American Rebel Buell to a dramatic Pro Stock Motorcycle win at the 19th annual Summit Racing Equipment NHRA Nationals in Norwalk, Ohio – his first victory in nearly 12 years. Hall, president of Dichello Distributors, which distributes American Rebel Light Beer in Connecticut, caught Richard Gadson at the finish line with a run of 6.880 at 196.67 mph. The victory, coming just days before the Fourth of July, was celebrated by ...
07-03 12:00
American Rebel Holdings, Inc. expands its American Rebel Light Beer to 62 Minuteman Food Mart stores across the Carolinas, strengthening its presence in the Southeast. This strategic move aligns with the brand's goal to become the leading patriotic, better-for-you beer in convenience stores. The partnership with Minuteman Food Marts, a respected regional operator, enhances accessibility and supports American Rebel's retail growth.
07-01 12:00