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Taboola扩大与NBC News的广告合作伙伴关系
2026-08-19 21:37
- Taboola’s (TBLA) advertising platform Realize will provide programmatic display advertising on NBC News’ (CMCSA) digital properties as part of an expanded partnership with the network, marking the first partnership for Taboola beyond native advertising.
- This includes advertising for NBCNews.com and Today.com.
- NBCUniversal News Group (CMCSA) had previously partnered with Taboola for more than ten years to power native advertising and recommendations.
- Taboola’s Realize platform uses AI matchmaking and predictive computing to match ad content with users most likely to engage.
- “This new, long-term partnership further deepens Taboola as a strategic advertising partner across NBC News properties, while also tapping Taboola’s technology, unique data, and direct demand to maximize the value of the audiences,” the company said in a statement.
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