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IBM聘请Omnicom进行广告宣传
2026-06-29 23:08
- IBM (IBM) has hired Omnicom Media (OMC) as its global media agency for advertising across the Americas, EMEA, Japan, and APAC regions after a competitive bidding process.
- This expands the current relationship between Omnicom (OMC) and IBM (IBM) awarded last year.
- "Omnicom Media brings a globally integrated approach and a deep appreciation for how data, technology, and creativity come together at scale. That alignment gives us confidence in their ability to build more connected, relevant experiences that support IBM's long-term growth,” said IBM’s senior VIP of marketing and communications.
- Omnicom (OMC) represents other large clients, including Apple (AAPL), Pfizer (PFE), and Mercedes-Benz (MBGAF) (MBGYY).
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- Omnicom Media, Paramount launch adaptive streaming ad unit for premiere programming
- Omnicom, Disney launch streaming ad tool aimed at reducing repetitive commercials
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