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法拉利任命新营销主管

2026-06-23 23:29

Ferrari (RACE) has named former BMW (BMWKY) executive Massimiliano De Silvestre as the company’s new chief marketing and commercial officer effective July 1.
De Silvestre takes over from Enrico Galliera who is leaving the car maker after 16 years to “embark on a new chapter in his professional journey.”
De Silvestre was previously CEO of BMW Group Italy and has over 20 years of leadership in the premium and luxury automotive sector.
Ferrari (RACE) shares are down for a second day, dipping below both the 50- and 100-day moving averages for the first time in nearly a month.

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