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Hollister与Target合作推出家庭和宿舍系列
2026-06-18 20:24
- Tapping into the lucrative back-to-school market, Target (TGT) is partnering with Hollister (ANF) to sell home and dorm décor.
- Hollister is owned by Abercrombie & Fitch (ANF).
- The Hollister Collection at Target will launch online, at most Target stores, and select Hollister locations beginning June 28.
- The collaboration capitalizes on Hollister’s (ANF) key demographic of teens and young adults with Target (TGT) as a destination for home goods and furnishings. It is also a departure for Hollister (ANF) whose merchandise currently includes apparel, fragrances, and accessories only.
- According to the National Retail Federation, the back-to-college market continues to grow and was close to $90B last year, translating into $1,364 per person. Target (TGT) and Hollister (ANF) hope the collaboration brings in a new source of revenue and keeps shoppers engaged.
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