Building a-Bear在沃尔玛推出限量毛绒系列

2026-03-17 02:41

Build-A-Bear Workshop (BBW) is launching two new limited collectibles with Walmart (WMT), marking its first wholesale distribution partnership with the retail giant.
Beginning Monday and available through May 15 while supplies last, the classic full-size tan bear, Mini Beans, and the Build-A-Bear x Bluey collection will be available online and at 1,500+ Walmart stores nationwide.
Customers can select their plush toy and personalize it with outfits and accessories, creating their own unique character.
“By pairing beloved Build-A-Bear characters with a blind-bag reveal and accessible price points, the assortment invites kids and collectors to build their collections one surprise at time,” the company said in a statement.
The announcement gave shares of Build-A-Bear a very modest, albeit brief, boost, though it has not put a dent in the stock’s 4-day losing streak.

More on Build-A-Bear Workshop, Walmart