Peloton的人工智能设备难以吸引消费者

2025-11-26 01:02

Retailers carrying Peloton’s (PTON) new lineup of AI-integrated bikes and treadmills report lackluster sales leading into the holiday season, raising concerns whether the company can successfully orchestrate a post-pandemic sales slump.
According to managers at DICK’S Sporting Goods (DKS), and Johnson Fitness & Wellness cited by Bloomberg, the upgraded Bike, Bike+, Tread, and Tread+ equipment with Peloton IQ, has seen only modest sales in the eight weeks following its launch despite heightened interest for the equipment.
Despite the disappointing launch, Peloton (PTON) expects to see holiday demand gain momentum and has lowered the price of the equipment by as much as $1,500. The company is also increasing supply to accommodate what it hopes will be a strong holiday season.
Unveiled in September, the new lineup was seen as the company’s second attempt in three years to reinvigorate interest in its connected fitness equipment with AI capabilities to customize an individual workout program.

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