a.k.a. Brands' two-day rally runs out of steam

2025-10-16 00:22

After surging more than 38% on Tuesday, shares of a.k.a. Brands (NYSE:AKA) are in retreat, returning nearly half of yesterday’s rally with volume continuing to trend more than twice the daily average.
The two-day surge in a.k.a. Brands (NYSE:AKA) doesn’t appear to be tied to any specific news though market players suggest the rally was fueled by a podcast from the company’s CEO Ciaran Long who said the company is gaining popularity with Gen Z and Millennials. As a result, AKA secured a two-day gain of 57% before giving back 15% on Wednesday.
Despite an impressive rally early this week, a.k.a. Brands (NYSE:AKA) remains more than 34% in the red for the year versus a 13% gain in the S&P 500.
A.k.a. Brands (AKA) reports third quarter results after the close on November 7, expected to show a GAAP loss of $0.46 per share on $156.05M in sales, an improvement of 10% and 4% from a year earlier.

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