HOKA DTC趋势走软打压戴克斯的前景—分析师

Deckers Outdoor (NYSE:DECK) shares are under pressure Wednesday with a downgrade at Truist weighing on the stock. The bank has cut its rating to Hold from Buy and lowered its price target by 12% to $864 on expectations that sluggish DTC sales of its HOKA brand will overshadow gains for UGG. Accordingly, Truist analysts Joseph Civello and Scot Ciccarelli lowered their growth forecast for HOKA to 25% from 40% in respect to decelerating sales in mid-February and softer sales in March.

“While we remain bullish on the brand’s longer-term opps, we think it may take more time to digest this growth, especially in a potentially softer discretionary spending environment,” Civello and Ciccarelli said in Wednesday's research note.

Valuation is key to Truist’s cautious stance, as the team thinks HOKA and UGG both have “meaningful” long term growth opportunities and top-tier management. But at current levels, significant beats and raises are priced in and can expect a pullback on any sign of HOKA slowing, even if it's temporary and made up for by UGG outperformance.

Deckers Outdoor (DECK) shares are down 4.6% in premarket trade. 

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