ZoomInfo称Librestream在ABM大修后将点击率提升900%

2026-08-05 05:59

ZoomInfo Technologies (GTM) announced on Tuesday that Librestream increased its average click-through rate by 900% after rebuilding its account-based marketing (ABM) program.
The company said Librestream used ZoomInfo's data and buying signals to identify and target new potential customers instead of relying only on existing CRM contacts.
The rebuilt program combined buying signals, website activity, firmographic and demographic data, and sales inputs to identify and prioritize qualified prospects.
It also helped improve lead qualification and automatically routed qualified prospects to sales teams.
According to ZoomInfo, Librestream now measures the program based on meetings booked and sales opportunities created, with the goal of generating higher-quality leads.

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