Hollister与Target合作推出家庭和宿舍系列

2026-06-18 20:24

Tapping into the lucrative back-to-school market, Target (TGT) is partnering with Hollister (ANF) to sell home and dorm décor.
Hollister is owned by Abercrombie & Fitch (ANF).
The Hollister Collection at Target will launch online, at most Target stores, and select Hollister locations beginning June 28.
The collaboration capitalizes on Hollister’s (ANF) key demographic of teens and young adults with Target (TGT) as a destination for home goods and furnishings. It is also a departure for Hollister (ANF) whose merchandise currently includes apparel, fragrances, and accessories only.
According to the National Retail Federation, the back-to-college market continues to grow and was close to $90B last year, translating into $1,364 per person. Target (TGT) and Hollister (ANF) hope the collaboration brings in a new source of revenue and keeps shoppers engaged.

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