华纳音乐集团收购Sureel AI

2026-06-10 21:10

Warner Music Group (WMG) on Wednesday announced an agreement to acquire Sureel AI.
Financial terms of the deal were not disclosed.
"The acquisition advances WMG's mission to ensure that artists, songwriters, and rightsholders benefit wherever and whenever their work is referenced in AI-generated works or in the training of AI models," the company said.
Sureel's technology creates "AI DNA" for every work, breaking it into component parts and tracing how AI models use those elements. It also delivers intellectual property provenance, audit and compliance reporting, model optimization, AI business intelligence, and a growing NIL (name, image, and likeness) attribution suite that tracks how artist voices and performance identities are used in AI training.
Sureel will continue to operate as a standalone platform, WMG said.

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