Ulta Beauty与尼尔森合作，提供美容市场数据洞察

2026-04-30 21:12

NielsenIQ (NIQ) said on Thursday that Ulta Beauty (ULTA) selected the consumer intelligence company for data-sharing collaboration to improve visibility into the U.S. beauty market.
Under the agreement, Ulta will contribute sales data to NielsenIQ for enhancing omnichannel measurement across both prestige and mass segments while also adopting NIQ as its primary beauty insights panel provider.
The partnership will combine Ulta’s large customer base and retail reach with NIQ’s analytics tools for deeper insight into consumer behavior across online and offline channels, according to the statement.

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