Goldman, T. Rowe Price launch model portfolios for wealthy clients

Goldman Sachs' (GS) asset management arm and T. Rowe Price Group (TROW) introduced co-branded model portfolios to meet the needs of advisors serving mass-affluent and high-net-worth clients, the companies said Monday.

The launch marks the initial phase of the firms' joint product offerings. The models are the first products to debut since Goldman (GS) and T. Rowe (TROW) announced a partnership in September.

Four of the model portfolios have debuted on the GeoWealth platform serving Registered Investment Advisors (RIAs), and a fifth model portfolio is expected to roll out in the first half of 2026, aiming to deliver flexible portfolios incorporating direct indexing and evergreen alternative funds for wealthy investors.

The five co-branded and combined distribution model portfolios include: Goldman Sachs T. Rowe Price Dynamic ETF Portfolio; Goldman Sachs T. Rowe Price Tax-Aware Dynamic ETF Portfolio; Goldman Sachs T. Rowe Price Dynamic Hybrid Portfolio; Goldman Sachs T. Rowe Price Tax-Aware Dynamic Hybrid Portfolio; and Goldman Sachs T. Rowe Price High Net Worth Portfolio (expected to launch in the first half of 2026).

GeoWealth provides RIAs the ability to build and manage public and private market portfolios in a single account through the firm's open architecture and personalize and rebalance at scale.