Wix.com将2025财年的销售指导从19.75亿美元-20亿美元提高到19.9亿美元-20亿美元，预计为19.92亿美元

Wix.com (NASDAQ:WIX) raises FY2025 sales outlook from $1.975 billion-$2.000 billion to $1.990 bAFinancial Outlook

We expect year-to-date momentum to carry through the remainder of 2025, driven by a robust top-of-funnel and disciplined execution on our strategic initiatives, particularly as we build out the Base44 business. Health in our core Wix offering coupled with ramping contribution from Base44 outperformance is setting the foundation for a strong finish to the year.

We are raising our full year bookings outlook to $2,060 - 2,078 million, or 13-14% y/y growth, compared to $2,040 - 2,075 million, or 11-13% y/y growth, previously. This increased expectation is driven by meaningful outperformance of Base44, which we expect to continue as we accelerate marketing investments to capture the stronger-than-anticipated demand we're seeing today. As a result, we expect Base44 to achieve at least $50 million of ARR by year-end, an increase from our previous plan. Our guidance also assumes a stable macro and continued top-of-funnel strength.

At the same time, we are updating our full year revenue outlook to $1,990 - 2,000 million, or 13-14% y/y growth, compared to $1,975 - 2,000 million, or 12-14% y/y growth, previously. Base44 outperformance is expected to be offset by the continued shift in our core Wix business mix towards two- and three-year subscription packages.

We expect total revenue in Q4 2025 to be $521 - 531 million, up 13-15% y/y.

For the full year, we now expect non-GAAP gross margin to be 68-69% due to higher AI costs as a result of better than anticipated demand and increasing usage volume for Base44.

Additionally to capture the robust Base44 opportunity we see today, we are accelerating branding and marketing investments above previous expectations as a result of top-line outperformance, in-line with our TROI methodology. We now expect non-GAAP operating expenses to be ~50% of revenue for the full year.

Due to our anticipated increase in bookings, higher operating expenses, and continued working capital benefits, we now expect to generate free cash flow of approximately $600 million in 2025, or approximately 30% of revenue.
illion-$2.000 billion vs $1.992 billion estimate.