SurgePays Launches ProgramBenefits.com To Advance Data Monetization, Targeting Recurring Revenue From Benefit‑Qualified Consumers

New platform converts an established lead-generation system into a scalable intake and data monetization engine targeting the underserved and subprime consumer market.

Proven legacy software reengineered from SurgePays' legacy LogicsIQ system

BARTLETT, Tenn., Nov. 13, 2025 (GLOBE NEWSWIRE) -- SurgePays, Inc. (NASDAQ:SURG), a wireless and fintech technology company connecting subprime and underserved consumers to essential mobile and financial services, today announced the next phase of its data monetization strategy with the launch of ProgramBenefits.com, a SurgePays platform developed to convert verified benefit-qualified consumers into measurable, recurring revenue opportunities.

Previously, the Company announced the launch of its new Growth Marketing and Data Partnerships Division to transform its expanding consumer data ecosystem into a scalable, high-margin revenue growth engine.

The launch represents the direct execution of SurgePays' Growth Marketing and Data Partnerships roadmap, led by Vice President James Herber. ProgramBenefits.com serves as the company's public-facing consumer portal and intake engine, connecting individuals who receive government benefits to a broad range of complementary products and services—from wireless and prepaid debit cards to health programs, open enrollment options, medical equipment, and financial offers.

The platform was built by reengineering SurgePays' legacy LogicsIQ system into a modernized data intake and qualification engine tailored specifically for the underserved consumer segment. By leveraging its advanced infrastructure of affiliate and publisher management architecture, SurgePays can now generate revenue from both marketing qualified leads to partners and from converting those consumers into wireless subscribers through its own brands, including Torch Wireless and LinkUp Mobile.