TKO Group Collaborates With Polymarket To Become Its Official, Exclusive Prediction Market Partner Of UFC, Zuffa Boxing

TKO Group Holdings, Inc. (NYSE:TKO) and Polymarket, the world's largest prediction market, today announced a comprehensive multi-year partnership in which Polymarket will become the Official and Exclusive Prediction Market Partner of UFC and Zuffa Boxing.

The agreement establishes UFC and Zuffa Boxing as the first sports organizations to integrate prediction market technology directly into the live fan experience. Polymarket will create a new storytelling metric, visualizing fan sentiment and perceived momentum that complements, not competes with, regulated sports betting.