YY Group Holding Executes Formal Partnership Agreement With KEENON To Explore Deployment Of Service Robots Within Southeast Asia's Hospitality Industry

Next Phase of Partnership Supports Scalable Growth and Margin Improvement

SINGAPORE, Nov. 3, 2025 /PRNewswire/ -- YY Group Holding Limited (NASDAQ:YYGH) ("YY Group" or the "Company"), a global leader in on-demand workforce solutions and integrated facilities management (IFM), building on the memorandum of understanding it signed in August 2025, today announced it has executed a formal partnership agreement with KEENON (Hong Kong) Limited ("KEENON Robotics" or "KEENON"), a globally leading provider of service robotics, to explore the deployment of service robots within Southeast Asia's hospitality industry. Entering the next phase of strategic collaboration with KEENON marks a key step forward in YY Group's strategy to enhance workforce and operational efficiency through technology, creating value for workers and businesses while improving service delivery margins.

Under the agreement, KEENON will provide AI embodied robots that aim to work with YY Group to address manpower shortage challenges and enhance efficiency, while developing integrated human-robot collaboration service models. These efforts are designed to improve efficiency, reliability, and consistency across hotel operations - including banquet event support, cleaning, and other tasks - while preserving the human touch that defines hospitality.