Taboola And Paramount Advertising Announce Strategic Partnership To Launch "Performance Multiplier", Extending CTV Advertising Performance

Taboola (NASDAQ:TBLA) and Paramount Advertising today announced a strategic partnership to launch "Performance Multiplier" — a Paramount-branded solution that underscores TV's power to augment a brand's digital performance. This solution will help small and medium-sized businesses (SMBs) extend and measure the impact of their CTV advertising. 

The Performance Multiplier will be integrated into Paramount Ads Manager, Paramount Advertising's self-service buying platform that enables SMB advertisers to access premium streaming advertising at any budget. Leveraging Taboola's Realize AI technology, Paramount Ads Manager will enhance its targeting and attribution capabilities by allowing advertisers to extend their brand message beyond Paramount's massive reach on CTV to matched and lookalike viewers across Taboola's network of over 9,000 publisher partners, reaching hundreds of millions of users in premium, brand-safe environments.