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2025-10-21 04:27
Shares of e.l.f. Beauty (NYSE:ELF) were underwater on Monday after the company disclosed its newest acquisition had softer-than-expected sales for the second quarter.
According to a recent filing with the U.S. Securities and Exchange Commission, e.l.f. Beauty (NYSE:ELF) said rhode’s sales totaled $40.2M for the three months ending June 30, a figure that was below investors’ expectations. The less-than-anticipated sales for the quarter overshadowed rhode's healthy gross and operating margins, both of which will augment e.l.f. Beauty’s (NYSE:ELF) FY25 profitability.
Following e.l.f.’s (ELF) $1 billion acquisition of rhode—and prior to the recent disappointing sales data—analysts had projected the deal would add roughly $0.38 to FY25 earnings. However, given the uncertain tariff environment and disclosures in Friday’s 8-K filing, the earnings boost may be smaller than initially expected.
“It’s a very fast-growing brand…and we have very high hopes as [rhode] expands into Sephora as well,” e.l.f. Beauty (ELF) CEO Tarang Amin said at the time of the company’s acquisition.
E.l.f. Beauty (ELF) closed 7% lower on Monday, snapping a three-day winning streak.