达美乐推出的品牌以更亮的徽标和新的口号更新

2025-10-08 20:44

Domino’s Pizza (NASDAQ:DPZ) is refreshing its brand for the first time in 13 years with a brighter logo using “hotter and more delicious colors,” as well as a new jingle brought to life with the voice of Shaboozey.
The new look and feel will roll out over the coming months across the U.S. and multiple international markets with a newly-designed ordering app, print materials, in-store graphics, and employee uniforms.
“Rather than launching a more traditional tagline, we're baking craveability right into our name and every aspect of our brand as a reminder of this relentless focus,” Domino’s chief marketing officer Kate Trumbull said in a statement.
The last time Domino’s (NASDAQ:DPZ) undertook a brand refresh, it removed the word “pizza” from its logo to reflect an expanded menu and reformulated its pizza recipe, acknowledging the poor quality of its main menu item.
In the five years following the 2012 rebrand refresh and menu upgrades, Domino's Pizza (NASDAQ:DPZ) shares more than tripled.

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