英伟达支持的人工智能加快广告决策，PubMatic受益匪浅

2025-10-08 21:03

PubMatic (NASDAQ:PUBM) shares jumped nearly 10% to $9.08 during pre-market trading on Wednesday after the company announced the latest results of a multi-year integration of NVIDIA technology to leverage accelerated computing for programmatic advertising’s unique requirements across the open internet.
The adtech firm said that the integration of NVIDIA solutions across its owned and operated infrastructure help drive significantly higher digital performance across the open internet.
PubMatic optimized NVIDIA's L40S GPUs to power real-time ad decisioning and streaming media across connected TV, which helped cut latency to one millisecond, boosting ROI for publishers and advertisers. It also used NVIDIA Triton Inference Servers to serve the right ad requests daily to DSPs via traffic shaping for DSP spend.
The company said NVDIA RAPIDS Accelerator were utilized to deliver fast analytics, allowing clients with quick insights for smart optimization at a lower cost.
The adtech firm processes live campaign data twice as fast and delivers insights 60% quicker by leveraging NVIDIA innovation, transforming analytics into a live feedback loop.
Earlier this year, PubMatic launched AI-powered platforms for buyers and publishers, featuring generative and agentic AI capabilities that require accelerated computing technology. In July, PubMatic launched its Live Sports Marketplace, designed for the demands of major live events.
Source: Press Release

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