DraftKings签署广告协议，将在NBCUniversal的体育广播中播出

2025-09-29 20:29

DraftKings (NASDAQ:DKNG) said Monday it has entered into a multi-year advertising agreement with NBCUniversal for exclusive integrations and digital sponsorships across the media company's top-tier sports properties, including premier national coverage.
Under the agreement, DraftKings will be featured across NBCUniversal’s extensive portfolio of sports properties, spanning the NFL, PGA TOUR, Ryder Cup, Premier League, NCAA football and basketball, NBA, WNBA, and more.
The deal includes NBCUniversal’s tentpole events, including Super Bowl LX, NBA All-Star Weekend, and the 2026 FIFA Men's World Cup on Telemundo.
The agreement will create opportunities for DraftKings to work with NBCUniversal’s talent and further strengthen DraftKings’ position as a leader in delivering immersive sports entertainment experiences.
Also, as part of the deal, DraftKings has the exclusive right to receive integrations and purchase digital sponsorships in several categories, including online sports betting, iGaming, daily fantasy sports, online lottery products, and online horse wagering categories.
The financial terms for the deal were not disclosed.
Source: Press Release

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