Newegg Commerce's FantasTech Sale fuels 4-day rally

Newegg Commerce’s (NASDAQ:NEGG) meteoric rally continues, with shares up another 38% on Friday, bringing its four-day total to +145% on heavy volume.

The advance was powered by the company’s 11^th annual FantasTech Sale which runs from July 7-13, coinciding with Amazon's (AMZN) Prime Day event between July 8-11. During the FantasTech Sale, Newegg offers discounts ranging from 15% to 50% on tech products including computers, gaming PCs, components and accessories. 

This is not the first time California-based Newegg (NASDAQ:NEGG) shares have realized an outsized rally on heavy volume. Last month, shares rallied 177% over a three-day period on what appeared to be momentum speculation. And on June 30, the stock gained another 35% on its first day included in the Russell 3000E index.

Since the beginning of the year, Newegg Commerce (NASDAQ:NEGG) shares have gained 262% versus a 7% gain for the S&P 500.