美国银行因相信预期已触底而升级DoubleVerify

2025-03-01 01:22

DoubleVerify (NYSE:DV) was upgraded at Bank of America on Friday after the investment firm said expectations for growth have likely bottomed following its recent earnings report.
Shares fell 36% in midday trading after the company reported quarterly results that missed estimates.
"We see limited downside to the shares given the combination of conservative guidance, forthcoming product cycles, and a duopoly position in the ad verification market," analyst Omar Dessouky wrote in a note to clients. Dessouky raised his rating on DoubleVerify to Neutral from Underweight and initiated a $17 price target.
Despite the weaker-than-expected fourth-quarter results and conservative guidance, Dessouky said the launch of Meta pre-bid solutions in February could be "significant" for DoubleVerify as more than half of ad spend on Facebook and Instagram is deployed on Feeds. And with spending on Reels forecast to grow 50% annually through 2027, DoubleVerify's guidance could wind up proving conservative, Dessousky added.

More on DoubleVerify