Fox、Hulu以+15亿美元的价格更新多平台流媒体安排-报告

Fox Entertainment (NASDAQ:FOXA) and Hulu (NYSE:DIS) have expanded their marketing agreement across multiple platforms in a $1.5B deal, Deadline reported Thursday, and the two have also signed a new content partnership.

The marketing agreement renewal, which includes ad loads, would be for four years running through 2029. The companies would share marketing costs with shows promoted as airing on Fox live and Hulu on-demand, Deadline reported.

In the new multi-year content partnership, Fox gets a major streaming partner for all of its content, and Hulu gets in-season rights for valuable streaming properties, the report said.

The move implies that popular Disney-produced animated shows like The Simpsons, Family Guy, and Bob’s Burgers will likely remain on the network.

“Our friends at Hulu and Disney Entertainment are exceptional partners, together driving ongoing mutual growth and strong results. Through our new agreement, we look forward to expanding on this impressive track record and collaboratively shaping the future of television in today’s shifting media landscape,” CEO of Fox Entertainment Rob Wade reportedly said.

“The long-standing, valued partnership we have with Fox has cemented Hulu as the next-day streaming home for current Fox hits and out-of-season episodes of key Fox titles, and we’re excited to continue offering these scripted, unscripted, and animated series to our subscribers,” Hulu's general manager Lauren Tempest reportedly said.

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