分析创意现实（纳斯达克股票代码：CREX）和SmartRent（纽约证券交易所股票代码：SMRT）

SmartRent (NYSE:SMRT – Get Rating) and Creative Realities (NASDAQ:CREX – Get Rating) are both small-cap business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, risk, valuation, dividends and analyst recommendations.

Insider and Institutional Ownership

62.3% of SmartRent shares are held by institutional investors. Comparatively, 9.0% of Creative Realities shares are held by institutional investors. 12.0% of SmartRent shares are held by insiders. Comparatively, 9.3% of Creative Realities shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent ratings and price targets for SmartRent and Creative Realities, as reported by MarketBeat.com.

SmartRent currently has a consensus target price of $5.48, indicating a potential upside of 112.45%. Creative Realities has a consensus target price of $6.75, indicating a potential upside of 162.65%. Given Creative Realities' stronger consensus rating and higher probable upside, analysts clearly believe Creative Realities is more favorable than SmartRent.

Profitability

This table compares SmartRent and Creative Realities' net margins, return on equity and return on assets.

Risk & Volatility

SmartRent has a beta of 1.85, indicating that its share price is 85% more volatile than the S&P 500. Comparatively, Creative Realities has a beta of 2.98, indicating that its share price is 198% more volatile than the S&P 500.

Earnings & Valuation

This table compares SmartRent and Creative Realities' top-line revenue, earnings per share and valuation.

Creative Realities has lower revenue, but higher earnings than SmartRent. SmartRent is trading at a lower price-to-earnings ratio than Creative Realities, indicating that it is currently the more affordable of the two stocks.

Summary

Creative Realities beats SmartRent on 9 of the 14 factors compared between the two stocks.

About SmartRent

(Get Rating)

SmartRent, Inc., an enterprise software company, provides an integrated smart home operating system to residential property owners and operators, homebuilders, institutional home buyers, developers, and residents in the United States. The company's products and solutions include smart apartments and homes, access control for buildings, common areas, and rental units, asset protection and monitoring, parking management, self-guided tours, and community and resident Wi-Fi. It also offers professional services to customers, which include training, installation, and support services. The company was founded in 2017 and is headquartered in Scottsdale, Arizona.

About Creative Realities

(Get Rating)

Creative Realities, Inc. engages in the provision of digital marketing technology and solutions to retail companies, individual retail brands, enterprises, and other organizations. Its technology and solutions include digital merchandising systems, omni-channel customer engagement systems, interactive digital shopping assistants, advisors and kiosks, and interactive marketing technologies such as, point-of-sale transactions, beaconing and web-based media. The company was founded in 1997 and is headquartered in Louisville, KY.

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